WELCOME AND THANK - YOU FROM PROLIFICK PROFILES !!!

Welcome back to another great issue of PROLIFICK PROFILES! First, let me say a HUGE THANK-YOU to everyone who made the LEHIGH VALLEY COMMUNITY HEALTH EXPO a success! The ones who "got on their grind" included: Gina Blevins, DJ Richie Rich, and REDLIGHT GFX! I have said it before, and I'll say it again, "NO MAN CAN DO ANYTHING ALONE." I am really grateful to be surrounded by people who don't mind late nights, walking the streets, and endless conversations. Yet, if it wasn't for the VENDORS and the ATTENDING PUBLIC, this would not have occurred either. So, kudos to EVERYONE involved!

The following is a list of special THANKS to those persons, businesses, and organizations that helped make THE LEHIGH VALLEY COMMUNITY HEALTH EXPO possible:


AMERICA ON WHEELS TRANSPORTATION MUSEUM

RED CROSS OF THE GREATER LEHIGH VALLEY

TELERX MARKETING

CAPITAL BLUE CROSS - CHIP

AETNA

PAULA BRION, Gospel Songstress

KIDS PEACE

ING FINANCIAL PARTNERS

COMBO CISING

CHANGING HANDS CULTURAL/MARTIAL ARTS CENTER

BEAUTI-CONTROL

DR. DEAN ZEIGLER

SANDUCK CUSTOMS

STATE REPRESENTATIVE STEVE SAMUELSON

DR. MARK D. LOSAGIO

ALEXANDER BERNARD'S "ELEGANCE FROM NATURE"

CARE NET of THE LEHIGH VALLEY

VEGETARIANS OF THE LEHIGH VALLEY

PENNSYLVANIA STATE SENATOR PAT BROWNE

TREE OF LIFE

DISTINCTIVE GOSPEL ENTERTAINMENT

NATURAL AWAKENINGS MAGAZINE

REDLIGHT ENTERTAINMENT

THE WELLNESS COMMUNITY OF THE GREATER LEHIGH VALLEY

THE CANCER SUPPORT COMMUNITY of THE GREATER LEHIGH VALLEY

THE LEUKEMIA AND LYMPHOMA SOCIETY

PATHWAYS HOLISTIC CENTER

NORTH EAST PENNSYLVANIA EYE BANK

LIBERTY CHIROPRACTIC

STEM TECH - THE STEM CELL NUTRITION COMPANY

DR. WERKHEISER of KEYSTONE CHIROPRACTIC

ARBONNE

DJ TERRY WILSON

AMWAY GLOBAL

NEW YORK HOMESTYLE ICED TEA

GOLD'S GYM

MAYOR ED PAWLOWSKI and FAMILY

DR. SUTOR of AZZATORI CHIROPRACTIC

THE CITY OF ALLENTOWN, PA



FOOD SPONSOR APPRECIATION

STARTERS - RIVERPORT

GUERILLA CUPCAKES

LAZEEZ FRESH MEDITERRANEAN GRILL



SUPPORTING MEDIA APPRECIATION

LEHIGH VALLEY LATINO TELEVISION

THE MORNING CALL

WWW.MCALLCOMMUNITY.COM

LEHIGH VALLEY STYLE MAGAZINE

WWW.EASTONPA.GOV

DA STASH BOX

J. SWEETZ

WWW.WDIYFM.ORG

KUTZTOWN-TO-ALLENTOWN.MACARONIKID.COM

NATURAL AWAKENINGS

PROLIFICKRADIO.COM

LEHIGH VALLEY FLAVOR

PROLIFICK PROFILES





www.lvhealthexpo.com / www.5minutes2shine.blogspot.com

FOR FUTURE EVENTS, CONTACT: ALFONSO TODD & ASSOCIATES

(484) 619 6541

alfonsotodd36@msn.com











VIDEO VIRALNESS

INFLUENCERS FULL VERSION from R+I creative on Vimeo.

Are You A Conscious Consumer? Or Are You Consciously Consumed? by TREMAYNE TATEM

The Story of Our Consumption

Bill Cosby raised a very interesting point a few years ago in his very controversial speech about poor conditions of African-Americans. He was discouraged by how low-income African-Americans will spend $100-$150 for a pair of sneakers for their children instead of buying educational toys. Let’s face it, African-Americans including myself love to spend money on the latest and greatest stuff. It has been reported that we spent $845 billion dollars on stuff in 2007. For more about African-American consumption habits checkout this article.

The Story of Our World

What I really want to bring to your attention is that we buy all this stuff without seeing the whole picture of when a product goes through the phases of extraction, production, distribution, consumption and disposal.(If you don’t know what that is, don’t worry it will be explained later.) We don’t realize how powerful our dollars could be if we take the time to think about our purchases. I’m not saying to stop buying things, I am saying lets be more conscious about it and the affects our spending has on the global society and environment around us.

The Story of Stuff

What I want to share with you is a powerful video on this topic of how our consumption affects the world around us. It was very eye-opening and changed my perspective on alot of things. The name of the video is The Story of Stuff,written by Annie Leornard and produced by Free Range Studios. I have attached the introduction of the video and the full length video, which is 20 minutes. I also included a .pdf of recommendations they give you to make more conscious steps toward your consumption habits. Don’t be overwhelmed with the ideas that they list on the .pdf, take baby steps into this or if you feel passionate about this go full throttle. The whole point is move at your own pace. For example, my wife she is an avid user of www.freecycle.org, which is one of the organizations she recommends as a way to be more conscious. Anyway, I hope you enjoy the video, and let me know what you think and some ways the video affected you.


Check out more from Tremayne at www.tremaynetatem.com or follow him on twitter at twitter.com/tremaynetatem.

THE AFRICAN AMERICAN CLARION CALL

Here’s an interesting snippet from across the pond regarding the long-term jobless in Britain. It should be noted that Britain has some rather daunting economic challenges itself and conservative leaders over there have decided to take up the issue of the long term jobless supposedly taking advantage of the system either by not seeking a job or by getting jobless benefits while working on a job under the table.

Of course, the real problem in Britain is the same one as here in the US—there are no jobs and the situation has been made worst by all of the government accommodation of financial institutions. But there’s no desire to deal with the joblessness, so the unemployed become the bogeymen and the ones on the public dole. So Work and Pension Secretary, Iain Duncan Smith (pictured above) has decided to make the unemployed accept compulsory manual labor for the state as a condition of getting jobless benefits.

No doubt, there are people who abuse the unemployment system on either side of the pond, but these people tend to be in the minority. The majority aren’t getting rich off of unemployment and would prefer a decent paying job. So, the fact that the flag is being run up on those few who abuse the system while ignoring the money infused into the financial system to save fraudsters, means a red herring of major proportions is being put forth. Undoubtedly, the newly minted republican house has been watching this and will likely bring the idea here. This is right up their alley:


LONG-TERM JOBLESS ‘COULD FACE COMPULSORY MANUAL LABOUR’

Long-term benefit claimants could be forced to do manual labour under proposals to be outlined by Work and Pensions Secretary Iain Duncan Smith.
He is due to outline plans for four-week placements doing jobs like gardening and litter clearing.
He said the message would be: “Play ball or it’s going to be difficult.”
But the Archbishop of Canterbury warned that the planned welfare changes could drive people “into a downward spiral of uncertainty, even despair”.
Under the plan, claimants thought to need “experience of the habits and routines of working life” could be put on 30-hour-a-week placements.
Anyone refusing to take part or failing to turn up on time to work could have their £65 Jobseekers’ Allowance stopped for at least three months.
The Work Activity scheme is said to be designed to flush out claimants who have opted for a life on benefits or are doing undeclared jobs on the side.

‘Bit more of a push’

People often are in this starting place, not because they’re wicked, stupid or lazy, but because their circumstances are against them”
End Quote Archbishop of Canterbury, Dr Rowan Williams
Reports suggest it will target people believed to be sabotaging efforts to get them back into work.
Foreign Secretary William Hague told the BBC’s Andrew Marr Show tackling the welfare budget was “one of the big political challenges”.
“What we are talking about here is people who have not been used to working having both the opportunity and perhaps a bit more of a push as well, to experience the workplace from time to time and again the vast majority of people in Britain will think that’s the right thing to do.”
The white paper will set out Mr Duncan Smith’s plans for a universal credit to replace the range of benefits currently claimed by the jobless.
Under the scheme, job advisers would be given powers to require tens of thousands of claimants to take part in community work for charities or local councils.
A Department for Work and Pensions spokesman said: “We will shortly be bringing forward further proposals on how to break the cycle of dependency blighting many of our communities and make sure work always pays.”

‘Cycle of dependency’

Mr Duncan Smith said his plans were designed to reduce welfare dependency and make work pay.
He said: “One thing we can do is pull people in to do one or two weeks’ manual work – turn up at 9am and leave at 5pm, to give people a sense of work, but also when we think they’re doing other work.
“The message will go across; play ball or it’s going to be difficult.”
When the government unveils its welfare reforms this week, there will be lots of new support for unemployed people – more help to find work, a new universal benefit to claim.
But amid the carrots, there will also be some sharp sticks. One will be the threat that anyone who has been unemployed for a long time who refuses work could be forced to do community work placements.
The Welfare Secretary Iain Duncan Smith likes to talk of a new contract between the state and the unemployed.
Compulsory community work is clearly part of the bargain.
Danny Alexander, Lib Dem Chief Secretary to the Treasury, denied the plans were treating the longterm unemployed in the same way as criminals doing community service, telling the BBC’s Politics Show the “purpose is emphatically not to punish and it’s not to humiliate”.
It was intended to “support and encourage” and to get people back into the habit of getting up and going out to work. It also meant those who did it could demonstrate their employability to prospective employers.
The UK has 5m people on out-of-work benefits and one of the highest rates of workless households in Europe, with 1.9m children living in homes where no-one has a job.
The Archbishop of Canterbury, Dr Rowan Williams, expressed his concern about the proposed changes, saying: “People who are struggling to find work and struggling to find a secure future are – I think – driven further into a downward spiral of uncertainty, even despair, when the pressure is on in that way.
“People often are in this starting place, not because they’re wicked, stupid or lazy, but because their circumstances are against them, they’ve failed to break through into something and to drive that spiral deeper – as I say – does feel a great problem.”
Deputy Labour leader Harriet Harman told the Andrew Marr Show she would have to wait to see the full details of the proposals on Thursday before giving her verdict.
But she said the government needed to understand that to get people back into work, there had to be jobs for them to go to.
She added that Labour would be voting in the Commons on Tuesday against plans to cut Housing Benefit.

http://www.bbc.co.uk/news/uk-politics-11704765

FINANCIAL ADVICE by CHRISTOPHER LYNCH

Insuring Life, What Really Matters



Safety is what makes the world go round. It is so because life in danger isn't really life and we don't mean danger in its global meaning. Your health can be in danger, your finances can be and your life can be too. It can all turn bad in one second. Of course, we don't want to think about it or imagine that, but let's do that for a second. What is the first thing that runs through your mind right now? It is probably this - I need insurance, if not it probably should be! and is well thought, actually. We all need insurance to become more protected as we live in the world that gives us absolutely no guarantees. So what is there to do? Head in to the office of the most reputable insurance company in your town and get a good consultation on your case. And what is your case, by the way? It is probably called curiosity or momentary trouble attack. Either way, you have to get the answers for all the questions you have. Maybe you will decide that getting insured isn't as necessary as you thought it was or maybe you will totally want to do it. Before you sign the agreement with the insurance company here is some simple but important advice.



First of all, don't believe everything you see or hear. There are lots of companies in USA that just want to attract your attention. Therefore they invent good remarkable slogans and choose bright pictures of happy people for their banners and billboards. If the price seems too ridiculous to trust it, then don't do it. You are probably right to wonder if it is true or not. Nobody will provide you with the good quality service without a significant amount of money. You need to find yourself some life insurance quotes that won't be too pricy. The major question that you have to ask your potential insurer is about your premium. mainly on your age,health condition and family history will also matter. The better your health state is the lower you will have to pay for the companies services. If you don't want to leave all of your money in the insurer's office, then make sure you got rid of all the bad habits such as drinking as smoking. It would be better for you to go in for sports todemonstrate you are interested in being healthy.



Another important advice is to stay sane with the internet offers. They can be attractive and pushy. But remember to think twice before you take any steps in any directions. Some internet websites should not betrusted and so should not be some of the companies that promise unbelievable discounts on life insurance. Itwould not be right to tell you not to pay attention to discounts at all because there are so many insurancecompanies in the country that are willing to compete for you and your money, but it always makes sense to be

realistic. Your life insurance doesn't have to be too much trouble. It can just become your support in life. Thisis what I hope it will be for you.

PROLIFICK HAPPENINGS

You’re Invited to LifeSpan’s
Enhanced Daycare for Seniors
Harvest Open House.

Date: Tuesday November 16, 2010

Time: 4 PM to 7PM

Where: 2460 John Fries Highway (Rt 663)
Quakertown, PA

RSVP to: 215-529-6630

Join LifeSpan For…...
*Food and Drink
*Entertainment
*Door Prizes
*Meet the Staff
*Tour the Facility


CONTACT:

Donna Forte
LifeQuest/LifeSpan
VP of Admissions & Enrollment
2100 Quaker Pointe Drive
Quakertown, PA 18951
(C) 267-374-1895
(O)215-529-6231
dforte@lq.org
www.lq.or




Friday, November 19 at 7:00pm - 2:00am

40 Below Nightclub & Lounge

40 West Broad Street
Bethlehem, PA

Come support a local company who helps children with Autism and special needs. There will be a HOT live Jazz Band for our cocktail hour. Catered food buffet for VIPS, some of the Best of the Best out of the Lehigh Valley Artists. Come and check out the New York Club scene without having to leave the Valley.... See ya there!


$10 to enter....and an addition $10 to become a VIP ...oh its worth it :)

Check out Live Learn and Play at www.livelearnandplay.org


Even if you cant make it let me know of you want to contribute
Any questions please call Joanne Gass @ 610-653-4452




We request your presence at the Police/Resident Workshop at the Hispanic Center on Saturday, November 20, 2010 from 9:00 am to 3:00 pm. Commissioner Stuart Bedics and Deputy Commissioner Jason Schiffer from the Bethlehem Police Department will be present.
For the workshop to be successful, we need community participation. This workshop will cost the Police Department close to $2,000 dollars, and will not take place unless at least 10 residents from Bethlehem commit to be present! I will be there, and I hope to see you there as well…
Please register, before November 16th by contactingSpanishCouncilED@gmail.com or calling 610-868-7800.
Please distribute the attached flyer within your networks, and forward this email widely. If we want to see more cooperation with and more diversity within the police force, this is your opportunity to communicate those needs!
If you have any questions, feel free to contact me or Olga Negrón, director of the Hispanic Center (spanishcounciled@gmail.com).



Winter Camps and Scout Programs at the Lehigh Valley Zoo



SEASONAL ZOO CAMPS

Pre-registration is required for all programs



Harvest Celebration
Ages 4-5 years

Celebrate the Autumn Season! Learn why leaves change color and fall to the ground, why some trees are green year round, and how different animals prepare for winter through games, animal presentations, and a Zoo tour.

Date and Time: 11/24/2010 9:00 -11:30am

Pricing: Members: $12, Non-members: $17



Fun Froggy Friday

Ages 4-5 years

Leap for joy, it's Friday! Campers will have the chance to get an up close and personal experience with several different species of frogs. Enjoy learning about frogs, their strange survival tactics, and their fascinating life cycles through fun games and crafts.

Date and Time: 11/26/2010 9:00am-11:30am

Pricing: Members: $12, Non-members: $17



Ages 6-10 years

Take a walk on the slimy side! Join us in an amphibian adventure as campers learn fun frog facts! Discover a variety of unique amphibian attributes, adaptations, and habitats with the Lehigh Valley Zoo's animal ambassadors and exciting frog festivities.

Date and Time: 11/26/2010 9:00am-1:30pm

Pricing: Members: $17, Non-members: $22



Seasons Greetings

For adults and children of all ages

Celebrate the holiday season at the Lehigh Valley Zoo! We'll enjoy cookie decorating, craft making, animal presentations, caroling to Zoo critters, and reading of a special holiday story.

Date and Time: 12/12/2010 1:00pm-3:00pm

Pricing: Members: $12/person, Non-members: $17/person

One adult admitted free with each paying child



Wild Winter Zoo Camp

Ages 4 -5

Bundle up for this adventure through a Zoo wonderland! Did you know that many of the Zoo animals love the winter season as much as children do? Escape to the Zoo and uncover how animals survive and thrive in the cold through role play, interactive games, and animal encounters.

Dates and Time: 12/27/2010 & 12/28/2010 9:00 -11:30am

Pricing: Members: $12, Non-members $17

Ages 6 -10

Dates and Time: 12/27/2010 & 12/28/2010 9:00am -1:30pm

Pricing: Members: $17, Non-members: $22





CUB SCOUT EVENTS

Pre-registration is required for all programs

Two scout chaperones admitted free for the first 10 scouts in attendance. One additional chaperone will be admitted free for each 10 additional scouts in attendance.



Combined Cub Event

Combined Cub Event for Webelos, Tigers, Bears and Wolves! Everyone works towards a pin, a bead, or a belt loop! Event includes: animal presentations, nature hikes, a conservation message, ecology, and outdoor skills.

Date and Time: 11/20/2010 10:00am -2:00pm

Pricing: $13.00 per participant





BOY SCOUT EVENTS

Pre-registration is required for all programs

Two scout chaperones admitted free for the first 10 scouts in attendance. One additional chaperone will be admitted free for each 10 additional scouts in attendance.



Environmental Science Merit Badge

This course is action packed with 11 projects. Some of the projects will take place at the Zoo and other projects need to be done on the scout's own time. This course is a combination of guided activities and independent work. Course adheres to BSA requirements.

Date and Time: 11/7, 11/14, 11/21, & 12/5/2010 1:00 -3:00pm

Pricing: $40 per participant

Combined Merit Badge Event

This course features activities that go toward four merit badges: Animal Science, Bird Study, Insect Study, and Reptile Study. Course adheres to BSA requirements.

Date and Time: 12/4/2010 9:00am -2:00pm

Pricing: $13.50 per participant




COME BE PART OF THE ACTION AS
LIQUID ENT. & ECHO LIVE
PRESENTS
BEHIND THE MIC SHOWCASE
FRIDAY, DECEMBER 3RD, 2010
@CLUB MIXX
ALLENTOWN, PA 15TH ST/SUMNER ST.
DOORS OPEN 9P WITH EARLY DRINK SPECIALS
6 ARTISTS COMING TO BLAZE THE MIC & BE READY TO BE PART OF THE
“BEHIND THE MIC” DVD SERIES





LISTEN TO PROLIFICK RADIO.COM www.prolifickradio.com, Monday - Friday for "URBAN EXCLUSIVES" from 12noon - 2pm for the most up to date information in news, entertainment, and MORE! With your hosts DJ RICHIE RICH and J.BLACK /
COMING DECEMBER 5, 2010: Da TESTIMONY with PAULA BRION



WANTED-WANTED-WANTED-WANTED

Completed musical projects from up and coming/emerging artists for the PROLIFICKRADIO.COM VOLUME I MIX CD PROJECT !

This is NOT the CD that will end up collecting dust on someone's store counter. This is NOT the CD that will end up in a barbershop's windowsill fading and melting in the sun. This is the CD that will be professionally compiled, mixed, rotated, and promoted! For more information, contact: ALFONSO TODD AND ASSOCIATES / 484 619 6541.




DECEMBER 11, 2010 at THE HOTEL GRAND

PROLIFICKRADIO.COM/REDLIGHT ENTERTAINMENT PRESENT

THE OFFICIAL PROLIFICKRADIO MIX CD RELEASE EVENT
45 N. 10th Street (CORNER OF LINDEN)
ALLENTOWN, PA

HOSTED BY PROLIFICK RADIO'S J.BLACK and DJ RICHIE RICH

$5.00 COVER

DRINK SPECIALS

RAFFLES

FREE CD GIVEAWAYS

CASH GIVEAWAY

AND MORE !!!!!

FOR MORE INFORMATION CONTACT 484 619 6541 /Listen to www.prolifickradio.com /Go to www.thisisred.net for future details....



DECEMBER 17, 2010! REDLIGHT ENTERTAINMENT/PROLIFICKRADIO.COM

presents

THE "BACK FROM THE FUTURE" ALBUM RELEASE EVENT AT STARTERS - RIVERPORT!

MORE DETAILS TO FOLLOW on WWW.THISISRED.NET!

SLAVE TO THE RHYTHM by J. BLACK

I read an article about a woman who does ridiculous activities and reports the antics to her blog followers for entertainment purposes. It seems she has done everything from dogwalker to fish scaler, but this week she was an "inspirational dancer" at bar and botmitzvahs. WHOA THERE! Playtime is over. I DID that and it is no laughing matter. (smile)
Many often ask me about my past life as a dancer and how I got started. Well, once and for all, here is the TRUE story....


FONZO THE DANCER (not stripper)


Once upon a time in a galaxy, far, far away, there was a guy named Alfonso, well, FONZO, for short, who was a decent student but a better organizer, creator, worker, and risk taker. The time was 1993, ancient history. Internet, small personal cell phones, TWITTER, FACEBOOK, or MYSPACE weren't even in existence in everyday society yet. (How did he survive?)
Anyway, he was a country boy (lived in Columbia, SC for years) and fresh out of college. He had decided, on a whim, to move to Miami, FL. Why? Because he was having dreams about a place where tropical breezes blew, ocean water was blue-green and clear, and everyday was like a vacation.
Unfortunately, the reality of the situation was that he was young, with no corporate work experience, and struggling to get by. He found out quickly, that a degree means nothing if you can't pay the rent.
Through faith and diligence, he was able to make "something out of nothing" on a daily basis. This kept a roof over his head and food in his belly, but he always felt he needed more. For you see, in Miami, it's hard to see the glitz and glamour around you and not want to experience the lifestyle of the rich and famous. Yet, it always escaped him because due to his upbringing, crime was NEVER an option; he wasn't in the right circles to take advantage of the up and coming "dot com" boom, and he was never lucky enough to find that lost "bag full of money" on his many walks through the city streets and alleys.
One day, after years of struggle in the City of Style, he saw that his situation was beginning to take it's toll on him. His job was full of pressure, his hair was becoming gray, he had dark circles under his eyes, and his mood swings and temper were out of control. (At this time, there were no commercials for Prozac and Lithium) Basically, he began to show signs of stress and he felt like the there was no way out. He couldn't go forward and he had too much pride to go back.
He went to a local hang out on South Beach, one night, feeling depressed and dejected. He was broke, girlfriendless, and just plain miserable. He didn't even have any money to order anything, in fact, most of the time, he just drank water all night. All of a sudden, he heard a beat. Not just any beat. HOUSE MUSIC!
Now, stress has a way of keeping you down and can even have you doubt yourself and abilities. There was no one on the dance floor and wouldn't be for a while but he felt the urge to move. He never wanted to be the corny guy at the club who dances by himself while other people look and laugh, but don't worry, faithful readers, he wasn't. (smile)
I guess he felt like Popeye, the cartoon character and said, "That's all I can stands and I can't stands no more!" and he jumped out into "his future." All at once, years of frustration, anger, self-pity, etc melted away and he became "a dancer".
Dancing, soon, became a way of life, because he did it everyday without fail, for hours upon hours, literally. He would leave work at 5:00pm and head to the beach and dance until 5:00am almost non-stop, every weekend.
Now, it was weird to him that he did moves and routines without ANY formal training but it was even weirder that crowds actually liked them and decided to make him a "part of the Miami experience."
It just seemed to come naturally. If he could envision a move in his mind, his body would do it. Life was good, he was doing something that he loved and his health began to return to normal. The gray hair disappeared and he began to look younger, like "Benjamin Buttons".
He never did the "audition thing" but ended up obtaining 3 agents who saw him in the nightspots, liked his dance style, and booked him everywhere; from Prince's (yes, the Purple Rain/Little Red Corvette guy) GLAM SLAM club to high paying celebrity events to various business openings and functions. Dancers were a hot commodity "back in the day".
He counted himself "blessed" that he never fell into the drug and gigolo trap that many of his fellow dancers did. He guessed God really did protect the fools and the children. (smile)
He won't say that he was a complete angel, in fact, far from it, but he kept a clear head and stayed down to earth which is why he felt he survived 10 years of South Beach, Miami, FL.
In conclusion, this is some advice he wanted to give to all of the guys who happen to read this:
#1 - Learn to dance. Women love men who can dance and dance well.
#2 - If a lady agrees to dance with you, do NOT immediately start to bump and grind. This is quick way to lose her respect and any chances of future communication.
#3 - Don't think about anyone else while dancing. Let the music move you. Self-conciousness is a sure way to end up dancing like you can't. Just, relax and even if you can't, remember, it's just a dance, not a marriage proposal.


Read more:http://www.myspace.com/altodd/blog#ixzz15IR8G5BT