3 P's OF PERFECTION
I am no economist, but if I had to give a name for the past 5-6 years economically, I would call it an economic ice age. Just as the great woolly mammoth found its way to extinction, some of the great business that roamed the earth found themselves with the same fate. The size of these great beast may have been their only set back as times and climates were changing.
During this time period there were other animals that were able to weather the storm and severe changes but are extinct now. These animals were able to adapt to the now harsh climates and survive; however, they are not around any longer because the climate changed once again. Just as some banks and larger businesses, but, because of the changes in regulations and tightening of the pockets they too found themselves on the other side of extinction. Adaptation is good when it comes to handling the immediate pressures of the time.
Many of animals made it through these harsh climate times because they were not afraid of adaptation. Rather, they took adaptation a little further and they Evolved. If you want your company to weather this economic ice age you will need to evolve your business. It is not always survival of the fittest, but it is survival of the smartest. The backbone of our economy has never been big business although they have led us to be so. The fuel that runs this economy is the small mom and pop stores and such. The reason for the death of a majority of these businesses is the failure to adapt. Or they spent much of their time instinctually, migrating to the next best thing and they have forgotten who they were.
There are 3 main things you can do to help your business weather this economic climate;
1. Plan- I cannot tell you how many times I have heard this saying “Failing to plan is to plan to fail”. But it is so true, a good plan is like business GPS. It will help guide your company through rough times. Some pitfalls cannot be averted, but if you have a plan you will have the focus to get back on track.
2. Preparation- Every great chef takes time to gather ingredients and instruments for a great tasting meal that he or she makes. Gathering up the resources is a very important key to insuring your company will evolve in these ever changing climates. Preparations will assist you further when it comes to focus and direction. You can have the GPS on and running and still just be sitting in the car. If you forgot to put gas in the car you are going nowhere.
3. Proceed- Every good journey begins with a first step. However, a lot of great plans and great resources have been wasted by lack of effort. Believe it or not this is the hardest part of insuring that you company will evolve. In order to proceed you will have to conquer fear. Both the fear of failure and the fear of success hold people back from launching new programs or a new venture. I enjoy a show called Ramsey’s Kitchen Nightmares. This program involves a seasoned successful chef and a dying restaurant. The owners call him for desperate needed help to turn their business around because they KNOW the help is needed. Gordon Ramsey comes and assesses the problems and finds adequate solutions. Sometimes it is a complete overhaul of what they are doing and other times just simple things that they lost focus on. To some he says go back to the way that you used to do business and to others, stop, you are doing too much. No matter what the reason, the greatest opposition to the process is when it comes to change. When it comes insuring that your company Evolves, you cannot allow fear of change to hold you back. If you are willing to stay in that place, you’re willing to meet the certain death of your business.
The need to evolve is great in this economic ice age. There are thousands of businesses that are evolving and changing every day. Will you?
Small Business Boot Camp.... Coming Fall 2011
DZR Consulting and Alfonso Todd and Associates has teamed up to assist your company in becoming bigger.... stronger.... faster! We are developing a great team of "Drill Instructor"s to help your organization be all that it can be...
Topics will include:
Effective Use of Technology
Effective Networking
Effective Marketing on a shoe string budget
Effective Social Media Marketing
Effective Customer Service
Effective Business Plans
Effective Assistance.... And much, much more
DZR Consulting was founded with the motto “In business to help those who are in business” to focus on the ongoing needs of the small business. DZR has teamed up with several top industry companies to help business owners grow and improve their businesses.
1115 Union Blvd., Allentown, PA 18109 · Get Directions
866-981-9977
Website
http://www.thedzrgroup.com
http://www.dzrco.net
http://www.pmbintl.com/dzrconsulting
1115 Union Blvd., Allentown, PA 18109
The New DZR
Mission:
In business to help those who are in business.
Products
Commercial Lending
Private Mortgages for real estate investors
Business and Marketing Plans
Corporate Structuring
Corporate Branding
Corporate Taxes
Marketing
Email:
darnell@dzrco.net
No comments:
Post a Comment