"Do you know what's worse than people who make excuses? People who make excuses for others..."

The following is an excerpt from a "social media situation" I commented on earlier this week. It involved a friend/collaborative partner, RED of REDLIGHT ENTERTAINMENT/REDLIGHT GFX, www.thisisred.net and a local Hip Hop music critic. He made some rather harsh accusations, and whether substantiated or not, I felt a need to respond and make my point made. Once the smoke cleared, I channeled my inner Bruce Banner and felt obligated to quote, "Mr. McGee, don't make me angry. You wouldn't like me when I'm angry." ENJOY!







"You can say ALL that you want about REDLIGHT ENTERTAINMENT and RED, because it's YOUR opinion, but the reality is that while your UN-NAMED SOURCES tell you one thing, I can substantiate the WORK that RED puts in when it comes to his videos, CD's, performances, etc. People are angry because he has a mind to work and KNOWS how to market himself and his brand. Isn't that what it's all about? Aren't we ALL trying to get ourselves "out there" to get noticed and obtain value in businesses/products/brands? Yes, I may be biased, but I can tell you that I have been there when Red performed at CRASH MANSION in NYC, I have been there at the world famous S.O.B.'s when RED spoke to signed rap artist, XV and his producer, and they not only liked his CD, "REVENGE OF THE NERDS" but asked to collaborate and do future projects; and I have been there when DEF JAM execs have asked RED to do projects for their events in Miami. The problem you and other artists have in the 610 (area code) is that you all STAY in the 610! Sure, you have a few who keep talking about overseas tours and label signings but they don't PROMOTE/MARKET, thus, all of their work (and for some, YEARS of work,) go largely unnoticed. RED does and that's why he gets awards, he gets "shine", he gets respect, he gets paid gigs, he gets clothing endorsements/sponsors, etc. He is a multi-tasker. He does videos, produces, creates websites, and creates themes/projects for himself and other 610 rappers and doesn't "hit them on the head" financially for quality work because he KNOWS what it's like to have a dream and not have the dollars. He doesn't have $5,000.00 worth of equipment and, yet, his videos are more popular than those who have movie-like quality. People actually "like" RED and he is "down" for the success of fellow artists/people. He goes hard and people KNOW this. In fact, you just wrote a 5 page investigative report in "ode to RED" so he definitely is on YOUR mind. Everyone wants to talk about "keeping it real", "putting in work", and "slanging CD's" which RED and his crew did last year at MUSIKFEST and are currently doing now. (how do you think they pay for their office/business?) This is HOW they EAT! So,whether you agree with his "tactics" or not, all is fair in love and war, and in the "rap game" you "get up until you can get on" and if you or the OTHERS don't KNOW this by now, maybe this life is NOT for you....."

ALFONSO TODD

www.alfonsotodd.com
www.5minutes2shine.blogspot.com
www.prolifickprofiles.blogspot.com
www.prolifick.com
www.lehighvalleyflavor.piczo.com

"GOING SOCIAL" by A. Alatorre / DZR CONSULTING

There are many ways to market a product. Conventional marketing aims to attract customers to a product. For years people used paper or television advertisements. Everything from pamphlets to a business card could be used to market yourself. As humanity entered into the digital age, and the internet, marketing too would find a new home on an electronic based media. Marketing on the Internet is cheaper than most ways of marketing because you don't need a physical product (like a newspaper ad)to attract customers. Instead all the marketing information is supplied on websites. People could go to a website and receive advertisements on popular web-pages. As websites began popping up on the internet, so did advertisements on them.

There are many different websites out there, and some of them are social websites where people meet and discuss things. These websites were the birth of website based advertising based off information given on the website. Websites like Facebook, Myspace, and Twitter have emerged to make millions of dollars off of ad revenue. These successes are easy to understand with their popularity, but why are social websites so popular to advertise on? Simple, When people are interacting with people they know, and they see something similar to what they are interested in, they are more likely to click on that ad, rather than if they were just browsing the internet. Social websites use information that people give them to aim their advertising to their interests. The more information you know about someone, the more precise you can be about advertising to them. Social media websites are so popular because of their interaction between people, and the information they can get out of people that use it. They can target specific ads to specific people based on interest. The reason marketers have their interests is because they are freely sharing it. So social media actually pays for itself in advertising (although it is a generally slower process than conventional marketing).

Since people are likely to share what they're enjoying, they're more likely to click on something similar they see on their favorite social media website. Over 25 Billion pieces of content are added on Facebook a month. There are also over 100 million people on Facebook. So marketing potential is there. It's a matter of if you are willing to invest the money and time. Twitter alone has 75% of people using third party applications. So designing an application for a social website can often make big bucks. People spend to up to 25% of time on social websites, so it's no surprise that developing a market campaign aimed at social marketing is a good idea, if you have the cash for it. 75% of small businesses have a Facebook to promote themselves. So a social media campaign is ideal for either a small business or a larger one. Lastly, companies have found success by offering special promotions on social websites. People are 40% more likely to “like” you if there is a special offer behind it. In conclusion, If you have the cash to start a social media website campaign, it will pay off over time. If you offer special offers, you are even more likely to build brand loyalty. Unlike traditional marketing, a website can be changed on the fly, and with special offers, it's more likely that someone will like your website's advertisement, than if you just post on any website. This type of marketing campaign isn't instantly gratifying, but over time may make more money than conventional marketing.

A. Alatorre - Staff Writer for Eveolution Magazine and Evomag.co

OUT LOUD !!!!

"OUT LOUD"



BY CYNTHIA RODRIGUEZ



"EMINENT DOMAIN MY ASS"





















Just because something is in the constitution, doesn't make it constitutional. It's difficult for me to stay calm just writing this. Not too long ago, I was almost a victim of "eminent domain". I was devastated with just the thought of it. I've been there almost ten years. It's a little underground landmark in it's own right. I was dangerously close to the doomed area, but I just made the cut. I think the only thing that probably saved my ass was the fact that I am on the same block as the big Verizon building. And I know they're not gonna get rid of that. That'd be like tearing down PP&L to build that. Well, maybe not EXACTLY the same, but you know what I mean. I guess for once Corporate America came in handy. Only time will tell. It can still happen. It can happen to anybody. I didn't even know about this until pretty recently when I read about it in the Morning Call. Until then, I didn't even know what that term meant. Frankly, I'm surprised this kind of injustice still exists.

I am totally appalled, disgusted, and just perplexed by our city's government right now. I cannot even begin to understand how they would think that building this hockey stadium/arena would actually be good for downtown Allentown.

First of all, where are we? Canada! Nobody gives a shit about hockey around here. Since when do they think there is some HUGE hockey following in this area. I've lived in this town for over twenty years, and the only time I hear anyone talking big about hockey, (which is rare) is when they are talking about the Philadelphia Flyers. Personally, I like the N.Y Rangers, but whatever. It's hard enough to keep people interested in other local sports venues. Look what happened to the "Allentown Ambassadors" baseball team? Again, personally, I enjoyed going to the games, but they disappeared. Now, we have the Iron Pigs, who are still young, so I don't think they need any competition right now.

Second, I remember when not too long ago they were attempting to encourage people to come downtown to open up businesses, and live here, etc. What was all that about? Was that all for nothing? Yeah, thrive in downtown Allentown, even if it's just for a little while because then we're gonna take your business away from you, and tear it down. Sure, we'll compensate you. It won't be anywhere near as much as what it's probably worth, and it'll be tough to find something new, but hey, good luck with that. No matter how you slice it, that's just plain robbery. Bullying. Legal theft. Abuse of power. And if it were like, for a hospital or something, that's one thing. But for some wanna-be Madison Square Garden?

Another thing, with all the abandoned buildings in, and near center city Allentown and the dilapidated spaces around them, you would think they could put THOSE places to good use. Either use that money to renovate or to tear THEM down to make space for a stadium, but noooo, leave those to stand and rot, and tear down perfectly good buildings, homes, and businesses. Yeah, that makes sense. NOT. If we really played it smart we could do what South Bethlehem did. Look how they've resuscitated that part of town back to life. Including turning an old warehouse into one of Lehigh Valley's biggest art centers (Banana Factory). Why can't WE do things like that?

And finally, I read in the paper this project is supposed to cost I don't know how many millions of dollars so why aren't they taking that money and fixing up those pesky gas pipes that pose such a threat to us. Didn't part of Allentown blow up not too long ago because of this, killing Allentownians? Now more than usual, or more than we should normally worry about it, any time anyone in town has the slightest whiff of it we panic, feel the need to pack up, and evacuate, and the entire block gets shut down for the entire night. We're living in fear of another gas explosion but they want to build a STADIUM on top of that.

I remember when they tried to make this happen YEARS ago, and it fell through. It was around the same time I happened to be in a group exhibit at OPEN SPACE GALLERY when it was around called "BLIGHTED", about urban decay. Among the pieces I had in the show was one I kinda made last minute as a joke, and it was the one that actually ended up on the local news that night. I built a little model MOCK stadium out of junk in a dirt "sandbox" with yet more junk around it, and a paper made by the city that showed the blueprints of the pending arena which I believe they were already trying to sell tickets for even though it didn't exist yet. The little scenario included a little American flag, and little street signs that said "7th and Hamilton". On the outside, I re-did the hockey team's logo, and called it "LEHIGH VALLY X-TRUSION". In the arena, I used silver insallation for the "ice", and a little logo toy person that looked like Mayor Heydt (the then mayor). On the outside of the dirt box I painted letters that said, "ANOTHER DOWN TOWN HEYDT CRIME", and "ALL PUCKED UP".

SAVE DOWNTOWN ALLENTOWN! There are MANY things we can do with this money to truly improve center city Allentown, but I believe this is NOT one of them. Listen to the people, city government.



THE UNDERWORLD ART STUDIO 737 LINDEN ST. ALLENTOWN, PA 18102 / PO BX 1311, ALLENTOWN, PA 18105

BREAKING NEWS: PROLIFICK RADIO and U HYPE NATION have teamed up to build a platform for Unsigned Artists

BREAKING NEWS: PROLIFICK RADIO and U HYPE NATION have teamed up to build a platform for Unsigned Artists (multiple genres, which include: Rock, Punk, Country, Hip-Hop, R&B, Alternative, Accoustic, etc) . U HYPE RADIO will be broadcasting 24/7 and filled with talented/emerging musicians and artists. http://www.wix.com/uhnation/uhyperadio


WHAT IS THE "U HYPE NATION" ?

“U Hype Nation” is an organization for emerging Artists/Bands, producers, musicians, Engineers (beat makers), models, DJ’s, designers, song writers, venues, promoters and dancers who seek to network, obtain platforms, opportunities, and access to resources that are not readily available. JOIN ON FACEBOOK....

PROLIFICK HAPPENINGS !!!!

"ROCK THE MIC, UNSIGNED HYPE" www.rtmuhype.com, MONDAY-FRIDAY, 12pm - 2pm

"ATREVETE A SONAR" or "HAVE THE COURAGE TO DREAM",with ELLEN SUAZO, MONDAYS, 3pm - 4pm

"GOSPEL MUSIC with A DIFFERENT FLAVOR" with DJ TERRY WILSON, TUESDAYS, 10am - 11am

"TALK OF THE TOWN - LATEST, GREATEST, and UNDERRATED" with JEWLZ, WEDNESDAYS, 12pm - 2pm

"WRITE 2 B" with JEFFREY B. ALLEN, WEDNESDAYS, 4pm - 5pm

"R U ALL THAT RADIO SHOW", with PATRICE SIDOIONE, THURSDAYS, 2pm - 3pm

"UP 'N' READY Radio Show" with DJ Jaime-O, 4pm - 6pm

"SO YOU THOUGHT WE WERE THROUGH THURSDAYS", 6pm - 8pm

"DONS AND DIVAS OF DANCE RADIO SHOW", SATURDAYS, 4pm - 5pm

"DJ BIG C RADIO SHOW", 6pm - 8pm

"Da TESTIMONY" with PAULA BRION, SUNDAYS, 3pm - 6pm



EVENTS:

THANKS TO ALL THE SUPPORTER'S of "Da TESTIMONY with PAULA BRION"! AWESOME CALL-IN'S, AWESOME GUESTS, AWESOME MUSIC! If you have any BIRTHDAYS, ANNIVERSARIES, PRAYER for SICK/SHUT-IN'S that you want mentioned, e-mail them to alfonsotodd36@msn.com. SEE YOU ALL SUNDAY AFTERNOON from 3pm - 6pm on www.prolifick.com / AND REMEMBER THAT YOU CAN DOWNLOAD PAULA'S SONGS ON I-TUNES, AMAZON, ZUNE

UP NEXT: THE PROLIFICK PLACE at THE DOWNTOWN BETHLEHEM ART WALK EVENT / THE"ROCK THE MIC, UNSIGNED HYPE" EDITION - 7.30.11 - SPONSORED BY: T-Mobile / Infinity Insurance / WSK Law Firm / Pennsylvania School Of Business / American Parkway Auto Sales / Capital BlueCross CHIP / Kim and Bryant Rosado, Realtors of Keller Williams Real Estate / PULSE WEEKLY (www.facebook.com/pulseweeklyLV), REDD & COMPANY FINE JEWELERS


A HUGE "THANK YOU" TO THE DOWNTOWN BETHLEHEM ASSOCIATION FOR BELIEVING THAT WE COULD "MAKE IT HAPPEN"; A GREAT APPRECIATION TO U-HYPE NATION, REDLIGHT GFX, DJ BIG C, GINA BLEVINS, and TARRANTS BOOKER for assisting with the organization of this event; KUDOS to ALL of the VENDOR/SPONSORS/PERFORMERS who MADE this event a SUCCESS! UNTIL NEXT MONTH....


A HUGE THANK YOU FROM ALFONSO TODD AND ASSOCIATES and PROLIFICK RADIO: REDD & CO. FINE JEWELERS will be SPONSORING THE PROLIFICK PLACE at THE BETHLEHEM ART WALK EVENT! www.prolifick.com


A HUGE THANK YOU FROM ALFONSO TODD AND ASSOCIATES and PROLIFICK RADIO: KIMBERLY and BRYANT ROSADO, REALTORS of KELLER WILLIAMS REAL ESTATE will be SPONSORING THE PROLIFICK PLACE at THE BETHLEHEM ART WALK EVENT! www.5minutes2shine.blogspot.com


ALFONSO TODD AND ASSOCIATES offers a HUGE THANK-YOU TO Capital BlueCross CHIP FOR SPONSORING THE PROLIFICK PLACE at THE BETHLEHEM ART WALK EVENT!








"THE BLACK & WHITE SHOW" ART EXHIBIT AND MASQUERADE BALL!


Saturday, August 27 · 5:00pm - 9:00pm
Location
Diamonz
1913 W. Broad St.
Bethlehem, PA
Created By
Cynthia Rodriguez
More Info
Introducing the first solo art show at Diamonz night club's history. After the colorful, rainbow filled "Freedom To Marry" art event, we bring you a little somethin' somethin' different. Brought to you by The Underworld Art Studio:

"THE BLACK & WHITE SHOW" ART EXHIBIT
AND MASQUERADE BALL!

A SOLO ART EXHIBIT BY CYNTHIA RODRIGUEZ

BLACK & WHITE PHOTOGRAPHS, B&W PAINTINGS, AND B&W MIXED MEDIA

With this exhibit, I will be exposing a different, and darker side of myself as well as emphasizing on some "alter-egos" in me through this black and white only collection. In spite of the lack of color, it will be a very diverse, powerful, and exciting artwork in different mediums.

Show will be up for about 2 months. End date will be confirmed.

To go with the theme, for the opening reception, I am recreating a "Truman Capote" like Black & White Masquerade ball, where we ask all guests to dress in black & white, and to wear black and/or white masks.

(very "Eyes Wide Shut", without the nudity)

Some black & white masks will be provided to wear, and to keep as souvenirs.

Reveal yourself, behind your mask, at "The Black & White Show".

Free hor'dourves and refreshments

Cash bar

NON-SMOKING reception in the Karaoke lounge from 5-9pm, (the rest of the club is smoking area)

Stay for the "after party" right in the club, 'til 2am! For Karoake, and dancing!


Presented by Diamonz bar & grill (and gallery!) 610.865.1028

and

Cynthia Rodriguez, and The Underworld Art Studio

Any questions, please feel free to contact me at 484.239.2513

or picasso691@hotmail.com

BECOME A FAN OF THE UNDERWORLD ART STUDIO ON FACEBOOK!

SUMMER CAMP for THE INNER CITY YOUTH

Every summer, The Salvation Army offers a week long overnight camp for inner-city children between seven (7) and twelve (12) years of age. Camp Ladore is located approximately 90 miles north of Allentown in beautiful Waymart Pennsylvania. Campers participate in a wide variety of activities that will both challenge and inspire them including basketball, fishing, volleyball, music instruction, bible study and many more activities. This year's camp has a $17.00 registration fee and will take place from July 20 - 25. For more information or to get a Camp Ladore application, please stop by The Salvation Army building located on the corner of 8th and Turner streets or simply contact me at your earliest convenience.

Sincerely,


Michael Kukitz
Youth Ministries Director
610-432-0129 ext. 220
Michael.Kukitz@USE.SalvationArmy.org

Art Vending opportunity for "Christmas in July"‏

Greetings Artists!



We at The Downtown Bethlehem Association have another wonderful event for YOU! This July 23rd, a Saturday, we will be having a “Christmas in July” Art Party where you are invited to come to sell and create your art on site! The event will be held from 1pm to 5pm in the beautiful courtyard of the Sun Inn, located behind The Sun Inn on Main St. (can also be accessed on Walnut St.). This event coincides with a citywide “Christmas in July” Merchant’s Sidewalk Sale. We are getting in the spirit early by decorating our vending sites with holiday decorations…..not necessary to vend Christmas items but it would be fun if you could contribute with “decorating” your space! We will have music on the Sun Inn stage, Christmas crafts for the kids, and live painting!

Vending fee is $20 for this event and is payable by Cash, Check, or Credit Card. Vendors must be on site by 12pm noon to begin set-up. Please review attached application for guidelines and agreements. Space is limited so if you are interested please reply asap to reserve your space.



Season’s Greetings!





Loly Reynolds

Downtown Bethlehem Association

DBA Manager Assistant

Greater Lehigh Valley Chamber of Commerce

610-841-5836 o.

484-554-5229 c.

610-758-9533 f.

ALLENTOWN YOUTH SOURCE WEBSITE PRESENTATION on JULY 12, 2011

Dear Community Members and friends,

You are invited to preview the brand new www.AllentownYouthSource.org
website designed by Allentown youth, for Allentown youth! The
partners of Allentown Youth Source are proudly presenting the website
to the community and youth serving organizations on July 12 from
2-3:00pm at Muhlenberg College’s Moyer Hall, Miller Forum (campus map
attached)

Please come view the website and learn about all of its wonderful
features! We will also cover how to upload your organizations
information on to the website and how you can help us disseminate the
website information to the clients you serve.

We will be taking you on a tour of the website, have a meet and greet
with the youth who designed the website, and answer any of the
questions that you may have. Light refreshments will be served.

We are looking forward to seeing you there! Feel free to forward on to
anyone else that might be interested in this event.

Please RSVP by Wednesday July 6th, 2011

Thanks,
Jenna

~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*
Jenna Azar
HYPE Co-Director
Healthy Youth Peer Education Program
Media and Communication Department
Muhlenberg College
Phone: 610-704-2534
JAzarHYPE@gmail.com
JAzar@Muhlenberg.edu
www.HYPEProgram.org

THE PROLIFICK PLACE at the DOWNTOWN BETHLEHEM ARTWALK - THE "ROCK THE MIC, UNSIGNED HYPE" EDITION / JULY 30, 2011

THE DOWNTOWN BETHLEHEM ARTWALK EVENT presents THE PROLIFICK PLACE



Historic Shopping District - Broad & Main Streets

Come stroll your streets of Bethlehem while local artists and musicians line the streets!

THE PROLIFICK PLACE at the DOWNTOWN BETHLEHEM ARTWALK - THE "ROCK THE MIC, UNSIGNED HYPE" EDITION / JULY 30, 2011


JULY 30, 2011 / 4pm - 9pm
AUGUST 26, 2011 / 4pm - 9pm


* BREAKING NEWS: DUE TO POPULAR DEMAND WE ARE COMBINING THE LEHIGH VALLEY MUSIC AND FASHION SHOWCASE and THE PROLIFICK PLACE at the ART WALK EVENT IN DOWNTOWN BETHLEHEM! 4 DAYS OF MUSIC & FASHION / NETWORKING / EDUCATION / ALL SUMMER LONG / ALFONSO TODD AND ASSOCIATES / PROLIFICK RADIO / "MAKING IT HAPPEN IS WHAT WE DO!"



**BREAKING NEWS: DOWNTOWN BETHLEHEM ARTWALK and ALFONSO TODD & ASSOCIATES/PROLIFICK MEDIA present "THE PROLIFICK PLACE" !!!
It will be located at the Historic Shopping District - Broad & Main Streets, Corner of New and Broad St. 4pm to 9pm. PROLIFICK RADIO / www.prolifick.com will be hosting these events! VENDORS/DANCE GROUPS/BANDS/ARTISTS/SPONSORS WANTED! MORE TO COME......


UP NEXT: THE PROLIFICK PLACE at THE DOWNTOWN BETHLEHEM ART WALK EVENT / THE "ROCK THE MIC, UNSIGNE HYPE" EDITION - 7.30.11 - SPONSORED BY: T-Mobile / Infinity Insurance / WSK Law Firm / Pennsylvania School Of Business / American Parkway Auto Sales / Capital BlueCross CHIP / Kim and Bryant Rosado, Realtors of Keller Williams Real Estate / PULSE WEEKLY (www.facebook.com/pulseweeklyLV), REDD & COMPANY FINE JEWELERS

FOR MORE INFORMATION, contact ALFONSO TODD & ASSOCIATES:

(484) 619 6541 / www.alfonsotodd.com / alfonsotodd36@msn.com

The "TAKING BACK WHAT THE DEVIL STOLE" 2011 CRUSADE”

Paula Brion of "DA SANCTUARY MINISTRY" and ALFONSO TODD AND ASSOCIATES will be hosting this spiritually uplifting event which will be held at the celebrated BANANA FACTORY, at 25 W. Third Street, Bethlehem, PA on AUGUST 20, 2011. It will be an educational and spiritual event for all ages! Doors will be open to the public from 12 pm - 6 pm.

This event will be FREE to the public!

The "TAKING BACK WHAT THE DEVIL STOLE" 2011 CRUSADE” will highlight:

Church Ministries
Local Businesses
Panel Discussions
and more....



Music, food, children's activities, artists, church, and community organizations will be on hand to educate, demonstrate, and facilitate. There will be ministry and panel discussions featuring area spiritual and community leaders.

The proceeds will benefit the participating organizations and groups. We are currently seeking ministries, church/community organizations, and vendors to participate in this event. In addition, small/large businesses and associations are encouraged to come out, network, fellowship and meet the public.

Donations, volunteers, and contributors are always welcome and needed to make this event a success. If you would like to participate, be a sponsor, or obtain more information, contact:

PAULA BRION of "DA SANCTUARY MINISTRY"

(347) 759 7570