The following is an excerpt from a "social media situation" I commented on earlier this week. It involved a friend/collaborative partner, RED of REDLIGHT ENTERTAINMENT/REDLIGHT GFX, www.thisisred.net and a local Hip Hop music critic. He made some rather harsh accusations, and whether substantiated or not, I felt a need to respond and make my point made. Once the smoke cleared, I channeled my inner Bruce Banner and felt obligated to quote, "Mr. McGee, don't make me angry. You wouldn't like me when I'm angry." ENJOY!
"You can say ALL that you want about REDLIGHT ENTERTAINMENT and RED, because it's YOUR opinion, but the reality is that while your UN-NAMED SOURCES tell you one thing, I can substantiate the WORK that RED puts in when it comes to his videos, CD's, performances, etc. People are angry because he has a mind to work and KNOWS how to market himself and his brand. Isn't that what it's all about? Aren't we ALL trying to get ourselves "out there" to get noticed and obtain value in businesses/products/brands? Yes, I may be biased, but I can tell you that I have been there when Red performed at CRASH MANSION in NYC, I have been there at the world famous S.O.B.'s when RED spoke to signed rap artist, XV and his producer, and they not only liked his CD, "REVENGE OF THE NERDS" but asked to collaborate and do future projects; and I have been there when DEF JAM execs have asked RED to do projects for their events in Miami. The problem you and other artists have in the 610 (area code) is that you all STAY in the 610! Sure, you have a few who keep talking about overseas tours and label signings but they don't PROMOTE/MARKET, thus, all of their work (and for some, YEARS of work,) go largely unnoticed. RED does and that's why he gets awards, he gets "shine", he gets respect, he gets paid gigs, he gets clothing endorsements/sponsors, etc. He is a multi-tasker. He does videos, produces, creates websites, and creates themes/projects for himself and other 610 rappers and doesn't "hit them on the head" financially for quality work because he KNOWS what it's like to have a dream and not have the dollars. He doesn't have $5,000.00 worth of equipment and, yet, his videos are more popular than those who have movie-like quality. People actually "like" RED and he is "down" for the success of fellow artists/people. He goes hard and people KNOW this. In fact, you just wrote a 5 page investigative report in "ode to RED" so he definitely is on YOUR mind. Everyone wants to talk about "keeping it real", "putting in work", and "slanging CD's" which RED and his crew did last year at MUSIKFEST and are currently doing now. (how do you think they pay for their office/business?) This is HOW they EAT! So,whether you agree with his "tactics" or not, all is fair in love and war, and in the "rap game" you "get up until you can get on" and if you or the OTHERS don't KNOW this by now, maybe this life is NOT for you....."
ALFONSO TODD
www.alfonsotodd.com
www.5minutes2shine.blogspot.com
www.prolifickprofiles.blogspot.com
www.prolifick.com
www.lehighvalleyflavor.piczo.com
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