There are many ways to market a product. Conventional marketing aims to attract customers to a product. For years people used paper or television advertisements. Everything from pamphlets to a business card could be used to market yourself. As humanity entered into the digital age, and the internet, marketing too would find a new home on an electronic based media. Marketing on the Internet is cheaper than most ways of marketing because you don't need a physical product (like a newspaper ad)to attract customers. Instead all the marketing information is supplied on websites. People could go to a website and receive advertisements on popular web-pages. As websites began popping up on the internet, so did advertisements on them.
There are many different websites out there, and some of them are social websites where people meet and discuss things. These websites were the birth of website based advertising based off information given on the website. Websites like Facebook, Myspace, and Twitter have emerged to make millions of dollars off of ad revenue. These successes are easy to understand with their popularity, but why are social websites so popular to advertise on? Simple, When people are interacting with people they know, and they see something similar to what they are interested in, they are more likely to click on that ad, rather than if they were just browsing the internet. Social websites use information that people give them to aim their advertising to their interests. The more information you know about someone, the more precise you can be about advertising to them. Social media websites are so popular because of their interaction between people, and the information they can get out of people that use it. They can target specific ads to specific people based on interest. The reason marketers have their interests is because they are freely sharing it. So social media actually pays for itself in advertising (although it is a generally slower process than conventional marketing).
Since people are likely to share what they're enjoying, they're more likely to click on something similar they see on their favorite social media website. Over 25 Billion pieces of content are added on Facebook a month. There are also over 100 million people on Facebook. So marketing potential is there. It's a matter of if you are willing to invest the money and time. Twitter alone has 75% of people using third party applications. So designing an application for a social website can often make big bucks. People spend to up to 25% of time on social websites, so it's no surprise that developing a market campaign aimed at social marketing is a good idea, if you have the cash for it. 75% of small businesses have a Facebook to promote themselves. So a social media campaign is ideal for either a small business or a larger one. Lastly, companies have found success by offering special promotions on social websites. People are 40% more likely to “like” you if there is a special offer behind it. In conclusion, If you have the cash to start a social media website campaign, it will pay off over time. If you offer special offers, you are even more likely to build brand loyalty. Unlike traditional marketing, a website can be changed on the fly, and with special offers, it's more likely that someone will like your website's advertisement, than if you just post on any website. This type of marketing campaign isn't instantly gratifying, but over time may make more money than conventional marketing.
A. Alatorre - Staff Writer for Eveolution Magazine and Evomag.co
No comments:
Post a Comment